The fall is harder for Sonos. Last spring, the launch of the new app turned into a real ordeal. Since then, the company has been struggling to correct bugs, restore missing functions, and above all restore its image among a clientele scalded by these bad manners.
A major restructuring for Sonos
This disaster led to the departure of CEO Patrick Spence and several senior executives, but it is not enough to get things back on track. Interim CEO Tom Conrad told his staff that 12 percent of them, or about 200 people, would be laid off.
Sonos has “gotten bogged down in too many layers” that have made collaboration and decision-making “harder than they need to be,” he wrote in a memo intercepted by Bloomberg. The restructuring overhauls how device development teams operate. The product division will be reorganized into “functional groups for hardware, software, design, quality and operations.” Sonos is moving away from business divisions dedicated to specific product categories, Conrad said.
It’s also about making it easier for teams to work together, “we’ve let too many projects evolve as half-hearted commitments lately.” It's understandable that Tom Conrad wants to give more power to his teams, and make them responsible. Sonos has a big iron in the fire right now, this famous streaming box that looks like a very high-end Apple TV.
Source: Bloomberg
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