All over the world, and especially in Europe, Tesla is experiencing a vertiginous fall. Sales are collapsing on the Old Continent, the manufacturer's share price fell by more than 15% on the New York Stock Exchange on Monday, halving the market capitalization of the company led by Elon Musk. There is danger ahead for the famous car manufacturer and the electric pioneer's surge could come from... Donald Trump. The American president is still very close to his advisor Elon Musk and he decided to make it known on his Truth Social network, announcing the purchase of a "brand new Tesla" the day after his message. A symbolic gesture that shows Donald Trump's confidence in the man who greatly helped him regain the White House, four years after the end of his first term.
For the record, we don't know whether the American president will opt for the new Model Y or the imposing Cybertruck. In any case, it is unlikely that Donald Trump will be driving his car, unless it is staged on social media for a leader who does not necessarily have electric cars in his heart. Upon taking office, he stopped the EV incentives and shifted to oil.
Elon Musk is a “truly great American” to Donald Trump
“To Republicans, Conservatives, and all great Americans, Elon Musk is ‘getting his feet wet’ to help our Nation, and he’s doing a FANTASTIC JOB! But the Radical Left Fools, as they often do, are trying to illegally and concertedly boycott Tesla, one of the largest automakers in the world, and Elon’s “baby,” in order to attack and harm Elon, and everything he stands for. They tried to do it with me at the ballot box in the 2024 presidential election, but what was the result? ", Donald Trump wrote on Truth Social.
He adds: "Anyway, I'm going to buy a brand new Tesla tomorrow morning as a show of confidence and support for Elon Musk, a truly great American. Why should he be punished for putting his extraordinary skills to work to HELP MAKE AMERICA GREAT AGAIN? [MAKE AMERICA GREAT AGAIN, abbreviated MAGA, one of Donald Trump's slogans, Editor's note]".
Some Donald Trump in the text to help the man who took the reins of the Department of Government Efficiency (DOGE). At the initiative of the American president, Elon Musk's mission is to cut federal spending and the political role of the Tesla boss does not seem to help his company. Even if it remains difficult to assess to what extent the billionaire's positions disrupt the manufacturer's sales, an anti-Musk climate is developing in Europe and the United States ("Tesla Takedown") with calls for boycotts and demonstrations. This wave of international hatred is also materializing in fires and acts of sabotage in several countries, plunging Tesla car owners into embarrassment. For several years, some owners have been dissociating themselves by explaining that they bought a Tesla before concluding that "this guy was crazy" or "was going crazy".
Donald Trump, an embarrassing or saving support?
Comments, relayed in the media, which obviously do not concern all Tesla owners or supporters of Elon Musk, but which confirm that the manufacturer is going through an unprecedented crisis. Sales are falling all over the world, particularly in California (Tesla's largest American market), in Europe (-45% in January) and in China, where sales have been almost halved compared to February last year (-49%). And it is not certain that the support of Donald Trump, who has at least as many enemies as Elon Musk, will help to revive sales and improve the brand's image.
The example of Silicon Valley, which the American president was able to put in his pocket when he returned to the White House, is undoubtedly a reason for hope for Tesla. This exit also risks accentuating the polarization around Tesla, with a surge of MAGA supporters in favor of the American manufacturer, while some customers could permanently move away from a brand increasingly linked to the political shift of its emblematic boss.
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