Facebook wants to once again become an essential platform for content creators. Meta, undergoing a transformation, is launching a new monetization option that allows you to earn money from Stories. With this initiative, the company hopes to attract influencers and compete with Instagram and TikTok.
Meta is making big changes to revitalize its platforms and retain its users. After having just launched With Community Notes, a community-driven content verification system on Facebook and Instagram, the company continues its transformation. This time, it is tackling content monetization to attract more creators and increase engagement on Facebook. Faced with the dominance of TikTok and Instagram, the company must innovate to remain competitive. To this end, Meta has announced a new revenue stream for Facebook creators. Those who are part of the platform's monetization program can now earn money from the views of their Stories. Available worldwide, this feature is based on the performance of posts. The more views they receive, the more revenue creators can generate.
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Facebook pays creators who publish Stories visible to all
To benefit from this monetization, creators must ensure that their Stories are accessible in public mode. Meta specifies that only content meeting this criterion will be able to generate revenue. Users who are not yet signed up for the monetization program can apply directly on the company's website. This update is part of a broader strategy aimed at transform Facebook into a more attractive platform for influencers.
Meta is multiplying initiatives to attract creators. In early 2025, the company had already launched a bonus program of up to $5,000 to encourage influencers active on other networks to publish on Facebook and Instagram. This new monetization of Stories could strengthen this effort and attract a wider audience. By facilitating the profitability of short content, the company therefore hopes to give Facebook a central role in the social media ecosystem. It remains to be seen whether this strategy will be enough to convince creators, while TikTok and Instagram still dominate this market.
To learn more, visit the official Meta Monetization Program page.
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