Tesla is going through a difficult time, and some owners are no longer hesitant to hide their car's logo to distance themselves from Elon Musk. Kia sensed the opportunity and launched a provocative advertisement in Norway and Finland. An ironic message that amused some Internet users... but also triggered a wave of criticism.
Not a day goes by without Tesla being talked about. Between the drop in sales, the stock market drop and the controversies linked to its CEO, the brand's image is increasingly controversial. Some owners, disappointed by Elon Musk, are even going so far as to hide their vehicle's logo or modify their car to no longer be associated with him. Kia has decided to ride this trend with an advertisement that has left no one indifferent.
Kia Norway has published on Instagram an image of its EV3 electric SUV with a provocative bumper sticker: “I bought this after Elon went crazy“. This phrase twists a message that has gone viral among owners of the brand's cars who regret their purchase. In Finland, the manufacturer also published an ad by twisting a local expression to subtly criticize Elon Musk.
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Kia is tackling head-on Elon Musk with a Provocative Campaign
This advertisement quickly provoked strong reactions. Many Tesla fans expressed their displeasure by flooding the post with negative comments. Some called the move "desperate" and "unprofessional." The issue escalated when an influencer close to the American manufacturer, Sawyer Merritt, shared the post on X, attracting the attention of Elon Musk himself. The latter reacted with surprise, wondering if this campaign was even real. Faced with this growing controversy, Kia quickly deleted its post and distanced itself from this local initiative.
Regardless of what one thinks of Elon Musk, it must be recognized that Kia Norway hit hard with this advertisement. Humor and provocation are powerful weapons in marketing, and this campaign has succeeded in getting people talking about it well beyond Norway and Finland. It remains to be seen It remains to be seen whether this bold move will have a real impact on the Korean giant's sales or whether it will simply remain a well-found publicity stunt.
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