Meta takes content management to the next level by integrating an open source technology initially developed by X. Called Community Notes, this collaborative approach to moderation, already Proven on X, marks a strategic turning point for Mark Zuckerberg's platforms.
A direct inspiration from the X model
Until now, Meta relied on a mix of automated moderation and human intervention. By focusing on Community Notes, the company is betting on more democratic control of the information circulating on its networks. This adoption coincides with the abandonment of certain third-party programs deemed biased, in favor of an approach intended to better reflect the diversity of opinions.
The goal is clear: to allow users to add context to publications in order to limit the spread of misleading information. Because the algorithm is open source, Meta can adapt it to its own needs without starting from scratch. This choice could also address critics accusing its moderation systems of being too rigid and opaque.
A gradual and supervised deployment
Starting next week, Meta will begin testing in the United States. A select group of users will be able to submit annotations to publications, provided they are of legal age and have a verified phone number. Unlike traditional publications, advertisements will remain outside the scope of these annotations, a decision Meta has made to preserve certain commercial limits.
Another key point: contributions will be anonymous, thus avoiding exposing participants to possible pressure or reprisals. This measure aims to encourage broader participation and prevent partisan drift.
Collective governance to limit bias
One of the founding principles of Community Notes is based on collective validation: before being published, annotations must be approved by several contributors with varied profiles. This method seeks to avoid attempts at manipulation and to guarantee a balance of points of view.
While Meta has not yet detailed Despite its plans to make the process more transparent, the company plans to evaluate this option in the long term. Currently, the test is focused on five languages: English, Spanish, Chinese, Vietnamese, French, and Portuguese.
With 200,000 users already signed up to contribute to this project, Meta is laying the foundation for a model where moderation no longer relies solely on algorithms and internal teams. If the results are deemed conclusive, the company could expand Community Notes internationally and refine its operation based on participant feedback.
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