Meta is making a big splash in the fashion world with its latest collaboration. Ray-Ban Meta smart glasses are available in a limited edition by Coperni, combining high technology and avant-garde design.
Meta is returning to the smart glasses market by partnering with the French fashion brand Coperni. This unique collaboration gives birth to a limited edition of the Ray-Ban Meta, combining Meta's technological know-how with Coperni's avant-garde design.
This new version takes the iconic shape of Ray-Ban's Wayfarer, but is distinguished by its translucent black frame adorned with the Coperni logo and its gray mirrored lenses. This exclusive model continues the tradition of Meta's previously launched limited transparent editions, while adding a touch of luxury and exclusivity.
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An exclusive highly sought-after
Only 3,600 pairs of these glasses will be produced, priced at $549, nearly double the standard Ray-Ban Meta model. This rarity and premium positioning should appeal to fashion and technology enthusiasts looking to stand out.
Despite their unique design, these glasses retain all the advanced features of the classic Ray-Ban Meta. They feature a 12-megapixel camera, 32GB of storage, the Meta AI assistant capable of translating, taking notes, or identifying objects, as well as communication and music streaming functions.
The collaboration with Coperni, a brand known for its innovative approach to blending fashion and technology, fits perfectly with Meta's strategy. The French brand, which recently presented a bag made of 99% air, also showcased these glasses during its latest fashion show, paired with a 24-hour LAN party.
This limited edition Ray-Ban Meta x Coperni is available on the Meta, Ray-Ban, and Coperni websites. With such a collaboration, these smart glasses are truly positioned as high-end fashion accessories, and not just as a simple gadget for tech enthusiasts. It now remains to be seen whether their higher price than traditional glasses of the same type will attract the few customers who might be interested.
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