On February 27, the Pokémon Company will celebrate its new Pokémon Day with a program that promises to be packed. Between announcements, events, and exclusive content, the brand continues to nurture its community of fans, who are meeting this weekend in London for the European Championships.
Why does Pokémon Day fall on February 27?
Pokémon Day, celebrated Every February 27th marks the anniversary of the release of the very first Pokémon games, Pokémon Red Version and Pokémon Green Version, which were released in Japan in 1996 on the Game Boy. Since then, The Pokémon Company has made February 27th a special day with major announcements, events and celebrations around the world.
Exclusive Events and Cards
As is the case every year, Pokémon Day will be accompanied by a Pokémon Presents video presentation, broadcast at 3 p.m. French time on YouTube and Twitch. While we can already expect updates and announcements galore, it remains to be seen whether the 2025 edition will be able to create a surprise. In addition to the European Championship and the success of the mobile game Pokémon TCG Pocket, anime will be in the spotlight this year. Season 2 of the series Pokémon, les horizons: À la recherche de Laqua will be broadcast on M6+, while season 1 will debut on Netflix at from February 27. For latecomers, the Netflix series The Pokémon Receptionist is fully (and for free) available on YouTube between February 21 and March 9. It's time to catch up on this gem of stop-motion animation.
What's at stake for the license?
If the year 2024 has not brought any major upheavals to the Pokémon license - with the exception of the arrival of the mobile game, which has become a real international phenomenon - Fans are hoping for more ambitious reveals for 2025. The franchise continues to rely on its community with regular events and spin-off products, but what about the future of video games?
The latest releases have garnered mixed reactions: Detective Pikachu's return in 2023 clearly didn't live up to our expectations, and behind its good ideas, Pokémon Legends Arceus suffered from its technical and graphical delay. As for Pokémon Scarlet and Purple, the last two episodes of the main saga, are difficult to perceive as anything other than good games, far from being memorable despite all the good will of the studios to renew the gameplay. The release of the mobile game TCG Pocket last year had helped to further support the interest of players in the Collectible Card Game. Hopefully Pokémon Legends Z-A, which is scheduled to be released this year, probably on Nintendo Switch 2, will evolve.
For fans and industry observers, this Pokémon Day should be a good indicator of future strategies. It remains to be seen whether The Pokémon Company will manage to surprise its audience, or if it will continue to capitalize on proven formulas.
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