WhatsApp is strengthening its fight against spam by imposing restrictions on the number of broadcast messages a user or business can send.
A response to the scourge of spam
Spam on messaging apps is a daily nuisance. To address this, WhatsApp is implementing strict limits on broadcast messages. From now on, each business account will benefit from 250 free messages per month, beyond which fees will apply. The objective: to reduce abuse and encourage more targeted communication.
Until now, businesses could send mass messages without restriction, multiplying promotional campaigns to excess. With this new rule, WhatsApp hopes to reorient practices towards more relevant and respectful exchanges for users.
A major impact for business accounts
This limitation is not only aimed at curbing spam, but also at transforming the relationship between businesses and customers. By introducing a fee after a certain threshold, WhatsApp is encouraging brands to refine their strategies and prioritize high value-added communications.
The key features of WhatsApp Business remain accessible for free: creating catalogs, setting up enriched profiles, etc. The platform wants to encourage businesses to prioritize quality over quantity, in line with the ambitions of Meta, its parent company.
Towards the use of statuses
With this reduction in the volume of messages sent, WhatsApp is promoting alternatives, notably statuses, allowing businesses to share updates without saturating inboxes. A more discreet and potentially more engaging solution to capture attention without being intrusive.
Furthermore, the platform continues to enrich its user experience with new interactive features, such as message reactions or personalized stickers, thus offering more fun and effective ways to communicate.
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