We can no longer imagine living without Amazon. The American giant is celebrating the 25th anniversary of its arrival in France today, at a time when online commerce was still relatively uncommon in France. Things have changed profoundly since then, and the practice of buying online has become almost as natural as breathing.
The French are addicted to online shopping
Everyone buys online: an Ifop survey commissioned by Amazon indicates that 96% of French people are fans of online shopping— including 43% who do it more than once a month. The pandemic, which has accelerated the practice of online shopping, has not killed off more traditional commerce: 82% of online buyers actually combine the two. They switch from one channel to another as needed, which allows them to compare prices, access a specific reference or, on the contrary, see and try a product. A hybridization of uses that is now well established.
Despite All in all, online commerce retains one essential advantage: prices that are often lower than those in brick-and-mortar stores. At least, that's what 63% of French people surveyed think, and this figure has increased by 6 points compared to 2023 (it is 72% among regular Amazon customers).
This pro-domo survey confirms Amazon's driving role in changes in consumption in France. The French are clearly addicted, but they also harbor a certain ambivalence toward the company. Setting up a warehouse often provokes protests—there are 35 logistics sites in France. The company's tax optimization strategy is regularly criticized, as is the impact of deliveries on the environment and unbridled consumerism, which is particularly virulent during the famous Prime promotion days!
A quarter of a century after its establishment in France, Amazon is today a major employer in the country: the group has 25,000 employees on permanent contracts (the gross hourly wage is 13 euros for logistics agents at the beginning of their careers), with an additional 43,000 indirect jobs supported by the company's activity. Since 2010, Amazon has invested 25 billion euros in France.
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