After being criticized for its dark patterns and toxic products, ultra-fast fashion giant Shein could have to pay a hefty fine in France due to possible violations of personal data legislation. According to an article by L’Informé published on Wednesday, April 9, the French National Commission for Information Technology and Civil Liberties (CNIL), the French guardian of our personal data, is considering fining the low-cost textile sales platform €150 million. The measure would come with a daily penalty of €100,000, up to that the Chinese company changes its practices.
The e-commerce company allegedly failed to comply with cookie rules, according to a document written by the CNIL rapporteur shared with the main party concerned. In detail, several breaches of the e-privacy directive were allegedly observed, explains Contexte, this Thursday, April 10.
A final decision will be made in the coming months
Shein would have installed trackers on the user's terminal, even before the latter gave their consent. And even when such authorization was refused, the cookies would still be deposited. Finally, when obtaining consent, the information given to the Internet user was too vague.
According to L’Informé, the document is not final and discussions and measures could shift the lines. The CNIL will make its final decision in a restricted session in the coming months. Contacted by our colleagues, Shein believes that it "continues (its) full cooperation with the CNIL", "in order to guarantee (its) compliance and rigorously respond (to) the expectations" of the French privacy watchdog.
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