Spam, fake content, monetization: Facebook is preparing a radical update

While some users have deserted Mark Zuckerberg's famous social network, it seems that the Meta group is doing everything it can to restore Facebook's image.

In a press release published on Thursday, April 24, the company clearly announced that it will take measures against spam on its social network. As the publication suggests, this update was made following too many reports from users.

Reduced reach for certain publications

In order to provide more explanations about its desire to fight spam, Facebook has given some more concrete details. First of all, messages deemed too long or too "distracting" from certain influencers should see their reach reduced, without specifying whether artificial intelligence is involved.

In its announcement, Facebook also intends to take action against content creators who distribute photos with completely unrelated captions. But, beyond With these changes to its algorithm, Facebook intends to go even further...

Towards higher quality content

Long criticized for the poor quality of its feed and content, with this update, Facebook wants to show its credentials and offer much higher quality content.

To encourage content creators to share higher quality content, Facebook should also take action against certain influencers, by no longer making them eligible for monetization.

Facebook should also launch a wave of page deletions, deemed too artificial or serving only generate false engagements.

While Facebook's measures may be drastic, it is still far too early to understand how influencers will react. Indeed, some of them could decide to focus on other platforms like Instagram in the Meta group, or even TikTok.

Efforts to bring users back?

In recent months, Meta has continued to multiply its announcements around Facebook. If one could think that the company would focus more on WhatsApp and Instagram, it is To everyone's surprise, Mark Zuckerberg announced the return of the "OG Facebook", the "original" Facebook of its early days.

This materialized last month, with the announcement of a new "Friends" tab that only highlights posts from friends. However, this may not be enough to bring users back to the platform...