Faced with OpenAI with ChatGPT, Google with Gemini, DeepSeek, and many others, we will now have to count on Amazon in this war for innovation! Indeed, if the American firm has already had its own AI for several months now, it had been very discreet until presented…
Nevertheless, with the presentation last Monday of Nova Act, Amazon is going even further and offering an alternative that could well interest the brand's many customers.
A new, completely autonomous AI agent... with the Amazon touch
Amazon's new solution, called Nova Act, is not yet another revolutionary AI agent, nor a new version of ChatGPT. Instead, the American company has decided to focus on a tool to help developers create autonomous and fully customized agents.
In its press release, Amazon gave some very concrete examples, such as a search for apartments near a bicycle garage in a specific area. Obviously, online sales are never far away with Amazon, and Nova Act should also make purchases easier for its customers. However, using Amazon's e-commerce site is not the main use of Nova Act. today.
A first version intended for developers
While the other Nova Amazon models are, for some of them, accessible to all, you will have to be extra patient to use Nova Act! Indeed, the company has only opened access to its solution to a handful of hand-picked developers.
This first version should allow you to perform many tasks, such as making a reservation according to a given calendar, performing searches on the web, and even answering questions about the content on the screen.
However, Nova Act's ambition goes well beyond these few actions... Indeed, the team in charge of the project openly affirms its "dream" to be able to carry out much more complex tasks, such as organizing a wedding.
Amazon Nova Act
The battle of AI agents is open!
Although this announcement from Amazon is perceived as a simple announcement effect by some experts, in reaction in particular to OpenAI's "Operator" AI agent, announced last January, demonstrates the technological evolution that is unfolding before our eyes.
With Amazon and OpenAI far from being the only two companies taking a keen interest in AI agents, there is no doubt that major competitors should quickly react accordingly. Faced with Chinese alternatives like Manus, announced very recently, nothing is yet decided in this merciless battle...
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