WWDC is fast approaching. The big annual gathering of the Apple developer community will be held from June 9th to 13th, with an inaugural keynote on the first day at 7pm (Paris time). As every year, many new features are expected, starting with updates to iOS 19, iPadOS 19, and macOS 16, of course. But the manufacturer shouldn't stop there.
Will developers be there?
We're obviously expecting it in the field of Apple Intelligence, whose features are struggling to convince compared to what ChatGPT, Claude, or Perplexity can accomplish. And let's not even talk about that Siri disaster. Nevertheless, Apple still has the means to make its OS the benchmark platform for generative AI—simply thanks to the number of devices in circulation.
And the company could accelerate this transformation by relying on its developers. At WWDC, Apple is expected to offer developers the option of using its AI models to power features in their apps, as reported by Bloomberg. Currently, developers can leverage open-source models through the CoreML framework or by integrating third-party development kits, such as TensorFlow.
By making its own models available, Apple would make life easier for developers, but deployment is expected to be fairly slow. Initially, they would have to make do with the smallest models, those that run locally on devices and power simple Apple Intelligence features like Image Playground and Genmojis. Not the brightest examples of Apple-style generative AI.
Later, Apple could open source its most powerful models, which require processing on a remote server. Will all this appeal to developers? That remains to be seen, as the company has burned quite a few bridges with its community by aggressively defending an App Store commission model that is no longer really suitable today. Perhaps developers will prefer more powerful, cross-platform AI models.
Source: Bloomberg
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