Artificial intelligence has a bad image that Google intends to correct. To achieve this, the Mountain View firm has a rather original idea. Here's how she wants to do it.
Terminator, 2001: A Space Odyssey, The Matrix… These films have one thing in common: they show how artificial intelligence could go so far as to dominate humans. A fear rooted in the collective imagination that is hard to shake off, especially with the dazzling advances in this technology in recent years. It's impossible to deny that AI is extremely beneficial in many fields, not least in medicine, where it allows for rapid progress. But deep down, we can't help but be wary of it.
The web giants that are betting almost everything on AI know this very well. In addition to developing new products based on it, they must strive to change the image of artificial intelligence among the general public. Each has its own method for achieving this. As revealed by the Los Angeles Times, Google's initiative is, to say the least, original. The Mountain View company started with a simple idea: if cinema casts AI in a bad light, we need works that present it in a positive light.
To stop us from being afraid of AI, Google has an astonishing solution
Through an initiative called “AI on Screen,” Google is funding short films that portray artificial intelligence in a positive light. So far, two works have received financial support from the company. One of them, Sweetwater, was written by Sean Douglas, Michael Keaton's son, who directed it. The story is about a man who returns to his childhood home and finds a hologram of his deceased mother, a famous figure during her lifetime.
From there to seeing it as a form of advertising, there is only one step that Google refuses to allow us to take. Mira Lane, its vice president of technology and society, specifies that no Google products appear in the funded short films and that the latter are not created using AI. The amount of the grants is not known. Google indicates that some of the selected titles could eventually become feature films, without specifying the criteria taken into account in this possible decision.
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