Microsoft is launching a new online advertising campaign in which the company highlights the performance of its latest PCs with Copilot+. PCs presented as “faster than a Mac” compared to MacBook Airs with M3 chips – but also in some cases to references from the M4 generation.
Microsoft is continuing its seduction campaign around Copilot+ PCs built around a Qualcomm or AMD chip. Enough to allow a comparison with the other major fans of ARM architecture: Apple's MacBooks. While ARM-based PCs are often perceived as being significantly slower and less durable than their major competitors, the company wants to emphasize that the latest Copilot+ PCs have made a huge leap forward in this area.
In an advertisement aimed at mobile devices, Microsoft claims that its most premium models are “faster than a Mac.” This means that Microsoft is relying on figures from a year ago to say, in essence, that these computers are faster than a MacBook Air equipped with an M3 chip. With a difference of around 50%. It also states that the most premium models can outperform some more recent M4 MacBook Airs.
Are the latest Copilot+ PCs really “faster than a Mac”?
It should be noted that the comparison is essentially based on a Cinebench benchmark. This therefore only takes into account some of the performance-related metrics. Nothing is said about autonomy either, which allows us to put the comparative advantage put forward by Microsoft into even more perspective. However, we note that, willingly or not, PCs equipped with an ARM chip are gradually catching up with Macs with Apple Silicon chips.
To arrive at these allegations, Microsoft relies, among other things, on tests carried out on references such as the Lenovo Yoga Clim 7x (Snapdragon X Elite) and the HP OmniBook Ultra 14 with AMD Ryzen AI 9 HX 375 chip. For the time being, Apple's M4 chips, remind our colleagues at MacRumors, retain an advantage in terms of performance per watt which gives them a significant advantage in terms of autonomy.
0 Comments