Google announces the arrival of a tiny watermark in videos generated by its VEO 3 model – whose creations impress as much as they terrify with their realism and believability. The mention is not really intended to distract the user from the content itself, which means that you will have to squint to see it.
Example of Google VEO 3's crazy capabilities in action
The latest VEO 3 model that Google has just launched allows you to generate ultra-realistic and well-produced videos. This has since led to a flood of content appearing on social media. While many of these are clearly too crazy to leave any room for doubt, others are likely to mislead Internet users – with serious consequences in the real world.
We are indeed talking about nothing less than a simple method of mass manipulation. The model is now sufficiently advanced to generate a realistic soundtrack, in addition to faithful images without noticeable artifacts or problems in the rendering of texts. All of this obviously requires Google to find solutions as quickly as possible to easily identify the content generated by its AI.
Will you pay attention to the mention "veo" in videos generated by Google's AI?
As soon as VEO 3 was released, the firm opted for an invisible watermark for all content created by the model. This is based on a technology called Synth ID. Ultimately, it should enable the identification of videos generated by institutional actors and authorities. But for the average internet user, there is still no easy-to-use, free, and reliable service to check that a video is not taken from a prompt.
That's why a discreet change is coming to Veo 3. Any video generated by this AI now has a visible watermark in the lower right corner. Nothing completely foolproof, however, for at least two reasons. First, as you can see, the mention is so small that you'll have to squint to actually see it. We understand the logic; the idea is to avoid introducing anything unpleasant during viewing.
But it makes you wonder who will really pay attention to it. Furthermore, this visible watermark remains fairly trivial to remove. All you have to do is run the video through an editing software and crop the word "veo" for it to disappear forever. For now, the Veo 3 model, attached to a new Gemini AI Ultra subscription at €259.99 per month, remains unavailable in the European Union. Only users located in the United States or, more recently, Great Britain, can benefit from it.
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