While the advent of AI has brought several upheavals to the internet, sometimes jeopardizing well-known sites like Wikipedia, users are also changing their habits. Indeed, more and more of them are adopting artificial intelligence to make online purchases.
It must be said that out of 13,000 French people, 31% use this tool daily when they make their purchases and 42% say they are ready to take the plunge, according to a study conducted by Adyen. And there are various reasons to explain such a change in consumer habits.
Daily discovery and massive adoption
In this study, AI was perceived as a vector of product discovery by 52% of respondents. In addition, 5% of them believe that artificial intelligence comes better ideas than humans, not to mention that 47% of respondents rely on this tool to discover new brands in various fields.
Another element helps explain the reasons for such enthusiasm around this technology. Indeed, all generations have already tried this gadget, as for people aged between 44 and 59, for whom AI has experienced a 48% increase in one year.
Regarding individuals over 60, 56% of respondents have already used AI and 13% use it for everyday purchases. But its use is more pronounced among young people.
Indeed, 58% of Gen-Z, aged between 16 and 27, use it and 38% of millennials who are between 28 and 43 have adopted it to place orders. Finally, 55% of consumers say they are aware of the potential benefits of AI for personalized suggestions and recommendations.
An advantage for retailers and a continued attraction for physical stores
This study was also conducted among 14,003 retailers in 28 countries, including France. And for French professionals, 29% of them want to invest in AI, to support their marketing sales and 27% will do so for product innovation.
Furthermore, 15% of business leaders surveyed plan to invest in this tool over the next year. But, while artificial intelligence is experiencing strong growth and changing French commerce and consumer habits, 53% of citizens prefer physical purchases.
And to explain this, we must take into account the possibility of trying a product before paying for it, but also of touching it and ensuring its quality. In other words, while AI continues to expand and could become a threat in the years to come, retailers still have a bright future ahead of them, provided they adapt to customer needs.
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