On May 28, Creatify announced a $15.5 million Series A funding round co-led by WndrCo, along with Jeffrey Katzenberg and Kindred Ventures. This brings the company's total funding to $23 million with support from various investors such as Binance, Creator Ventures, and Leadout Capital.
And it could change the global advertising landscape. Indeed, unlike other companies in the same sector, Creatify offers AI-generated ads, which means it doesn't have to rely on traditional production or content creators.
A head start on the competition
While this fundraising may seem surprising, particularly because of the use of AI, it should be understood that it can bring major advantages, as explained by the CEO of DreamWorks SKG and WndrCo, Jeffrey Katzenberg: “Today, brands need hundreds of personalized ads on dozens of platforms, quickly and cost-effectively. Traditional production simply can't keep up, but AI can. That's what's transforming it."
This significant funding also makes it possible to launch AdMax, a comprehensive, AI-powered advertising agent with Ad Intelligence, which automates production and optimizes performance within a single platform. Key features of the program include over 700 avatars generated by artificial intelligence, ad monitoring, and a creative testing engine optimized for Meta and TikTok.
And on this subject, Jeffrey Katzenberg adds: “Creatify doesn't just simplify the production of video ads; it redefines how modern advertising works. In a world where brands must be present everywhere and all the time, Creatify is designed to meet this demand at scale.”.”
Beneficial effects already being felt
Creatify brings major benefits to its customers. And this is the case of Zumper, which currently produces more than 300 videos per month and manages to save $20,000.
But that's not all, because NewsBreak has also considerably reduced the production time of its creations by launching custom content in just a few minutes. And on this subject, the CEO of this company, Ryan Ludlow, adds the following: “Createfy’s ad creation tool eliminates creative barriers and allows advertisers to quickly produce high-quality videos. It has revolutionized our most successful advertisers, allowing them to scale efficiently.”
Therefore, AI-powered ad generation brings several major benefits for professionals. It must be said that they are able to better target their potential customers, while saving money and being visible on many platforms.
So, with these major advances, Creatify has a bright future ahead of it and the next steps in its evolution consist of offering value to its user base. And if you are interested in this field, the company is currently looking for new talent to continue its expansion.
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