As WWDC 2025 approaches, the spotlight is on Apple Intelligence. But the event could be much more discreet than expected. A disappointment that comes at a bad time given the accelerating competition.
For the past year, artificial intelligence has emerged as a strategic priority for tech giants. Google has impressed with tools capable of generating videos, automatically summarizing emails, and interacting contextually. OpenAI continues to innovate with its GPT models integrated into popular services. Amazon is also making progress with AI-powered Alexa. In this context, Apple was highly anticipated, especially after the announcement of Apple Intelligence in 2024, which was supposed to mark the beginning of a new era for the apple brand.
But according to the latest report from Bloomberg, WWDC 2025 could be a big disappointment. The keynote would be shorter than in previous years, with little notable content on artificial intelligence. No ambitious demonstrations are planned. The company will reportedly be content with discreet and technical functions, insufficient to make up for lost time with rivals that are multiplying new features. One year after the launch of Apple Intelligence, the platform still does not seem to meet user expectations.
Apple plans only minor improvements to Apple Intelligence at WWDC 2025
The only notable development would concern the opening of Apple Intelligence models to developers. These models, designed to run directly on devices, would be limited to 3 billion parameters. They would allow simple tasks such as summarizing text or classifying images. The company is banking on local privacy, but these functions remain basic compared to the models used by Google or OpenAI. No Siri overhaul is expected, nor is the arrival of a smarter voice assistant.
Apple is also reportedly planning a smart battery mode in iOS 19, capable of adapting consumption according to habits. The Translate app will reportedly be redesigned to work better with AirPods. Finally, macOS 26, dubbed “Tahoe,” will reportedly offer a more modern interface. But this accumulation of minor announcements is no longer enough. As we wrote back in March, Apple is now behind in the AI race, and there's no indication it will be able to catch up.
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