Meta has just published its latest report on the popularity of Facebook content. One post stands out from the rest, and this isn't the first time it's risen to the top of the rankings.
Facebook arrived in France 17 years ago. Mark Zuckerberg's social network has evolved a lot since then. What hasn't changed, however, is the virality of certain posts. If you use the platform regularly, you've probably seen the same post dozens of times, or even more. Between likes and shares, everything is done to encourage widespread dissemination.
The firm fully assumes this and publishes regular reports listing, among other things, the most popular Facebook posts. The figures for the first half of 2025 also show something intriguing. The most popular post, with 71.2 million views, is no longer available. But above all, in second place, we find a post with 51 million views. It dates back to July 2024 and should have since been forgotten.
A Facebook post of little interest is one of the most popular on the platform
Visible below, it is a fake event dated July 8, 2024 called “Simple Math Competition”. As an illustration, the photo of a piece of paper on which is written “Only for geniuses”, followed by the equation “3 x 3 – 3 ÷ 3 + 3”. Nothing exceptional in itself then. Despite this, the numbers are staggering: 2.4 million “likes”, 7 million comments to date and 800,000 Internet users having responded that they would be present at the fake event.
In the last half of the year In 2024, the same post recorded 64.3 million views. It has therefore accumulated more than 100 million views since its creation. Its author has not commented on this astonishing success. It is noted that the publication uses an effective tactic to get people to react, with the "Only for geniuses." Moreover, when it is shared on Facebook, only the photo of the end of the paper is displayed. This gives the impression that it is a simple image posted by the person sharing, not an event managed by someone else. Meta simply lists the post without commenting. However, it could fall into the category of those that Facebook would like to get rid of. The social network has indeed announced that it wants to start a hunt for publications that it considers spam. Will this one be one of them? At the moment, Marc Zuckerberg's group has not commented. At least it gives you time to find the solution to the operation.
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