After several months (years?) of experimentation, YouTube officially launched a new Premium Lite plan in the United States, Australia, Thailand, and Germany at the beginning of March. For €5.99 per month (in Germany), subscribers can watch videos without the barrage of ads that the platform likes to over-distribute.
Ads, even when you pay for ad-free
This plan, which was recently rolled out in Canada, does not remove ads from music videos, however, and it also does not offer downloading or background listening. But those who are fed up with advertising and don't care about music videos have found a subscription perfectly suited to their needs. Except that YouTube remains YouTube: a fantastic ad-displaying machine! It would be a shame to miss out.
That's why YouTube has started warning Premium Lite subscribers that starting June 30, ads will be displayed in Shorts videos, in the search engine, and while browsing the site. Note that there is already advertising in Shorts in the United States for Premium Lite members, but this is not the case (yet) in the rest of the world.
By adding advertising to a paid subscription that is normally supposed to remove most of it, YouTube is making a rather contradictory statement. The platform is indeed waging a relentless war against ad blockers, requiring users to subscribe to a paid plan - but if this plan also starts to load up with ads, we can legitimately wonder what we are paying for!
Read YouTube will now show you ads at the worst possible time
Source: 9to5Google
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