This event, dedicated to e-commerce professionals, promises to be an unmissable event to understand current and future trends, discover innovative strategies and draw inspiration from the successes of those who shape the sector. Organized in a 100% online format without advertising or sponsors, it offers an authentic and useful immersion in the e-commerce world.
A rich and diverse program adapted to the needs of e-retailers
The EcomDay 2025 promises to be an enriching masterclass with a packed program. From 10 am, the day will begin with the official launch of the event, followed by a series of conferences hosted by key players in the sector.
Laurent Kretz, host of the famous podcast "Le Panier", will open hostilities at 10:10 am with a presentation on e-commerce trends for 2025. His forecasts and analyses are particularly anticipated, considering his experience and unique perspective on the market.
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Various themes covering all aspects of e-commerce
The conferences cover various facets of the world of e-commerce. Here is the non-exhaustive content of the day!
At 10:45, Marjorie Dubois, marketing manager at Bobochic, will share relevant insights on selling designer furniture via social networks. With the rise of social platforms like Instagram and TikTok, this conference will provide strategies to capitalize on these channels.
Paul-Louis Bénard, Partnership Manager at Payplug, will take over at 11:20 to discuss the "Fun facts 2024 & Predictions 2025" around payments. The growing importance of secure and convenient payment methods will be at the heart of this discussion.
Rania Refsi, Head of E-commerce at CapsMe, will then teach you how to convert more thanks to CRO! Attendees can expect to walk away with actionable techniques to improve their conversion rates and, in turn, their revenue.
Joseph Ayoub, founder of Mieux Que Des Fleurs, will speak at 2:45 p.m. to explore ecommerce & Linkedin: Why, for whom and how?
The afternoon will continue with a round table hosted by Stéphanie Giron of As de carreaux and René Cotton of Pizi, starting at 3:30 p.m.. They will discuss the different applications of artificial intelligence in e-commerce. From personalizing user experiences to automating management processes, this session will highlight concrete examples of how AI can be used to boost the performance of online stores.
At 4:15 PM, Elodie Gervet, Founder of Flowrette, will talk about the ability of companies to pivot when necessary. Entitled "From top trend to product pivot, how to bounce back?", this talk will highlight the importance of being flexible and responsive to rapid market changes. His experience in content optimization and strategic positioning will provide valuable insights to the entrepreneurs present.
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Committed presenters who are passionate about e-commerce
Throughout the day, the atmosphere will be energized by Mathilde le Rouzic from Growthmamma, Juliette Bohle from Mollie, and Grégory Pairin from Ocarat. These facilitators will bring their energy and expertise to ensure that each session remains engaging and informative.
In parallel with the conferences, interactive sessions will allow participants to ask questions and benefit directly from the speakers' advice. Indeed, exchanging with experts such as Laurent Kretz or Emeline Richardin is a rare opportunity that could provide personalized answers to the specific problems encountered by companies.
Why you can't miss EcomDay 2025
EcomDay 2025 is not just a series of conferences; it is a real melting pot of ideas and innovations where the leading minds of French e-commerce come together. The fact that it is organized and hosted by professionals active in the field guarantees a practical approach to the topics covered, far from the vague theories often conveyed in this type of event.
In e-commerce, trends evolve quickly, but what never changes is the ability to understand your audience. A truth that will certainly be explored from every angle during EcomDay 2025.
EcomDay 2025 is clearly an event to note in your diary for anyone aspiring to excel in the digital commerce sector. Whether you are already established or on the rise, this day will provide you with the knowledge, inspiration and connections you need to succeed in this competitive field.
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