XPS, Inspiron, Latitude: these brands that Dell spent years selling to the general public and businesses are now forgotten. At CES, the manufacturer threw all that in the trash and inaugurated three new categories of computers: Dell, Dell Pro and Dell Pro Max!
A little taste of Apple for these PCs
Have you seen this somewhere before? Like any Chinese smartphone maker, Dell looked over the shoulders of Apple and the iPhone for these new designations, which at least have the merit of clarity. Dell computers are for the general public and schools, Dell Pro computers are for professional users, Dell Pro Max computers target those who need maximum performance.
For now, the distinction is quite clear, but as soon as we go into a little detail, it becomes much more complicated. Each family of laptops includes three performance levels: Base, Plus and Premium. Which means that we can treat ourselves to a “Dell Pro Max Plus”, for example. Too bad Dell didn’t take the opportunity to create an “Air” subcategory, while we’re at it.
For desktop computers, there are also distinctions: Small, All-in-One and Tower for the Dell and Pro Max models, with the addition of Micro for the Dell Pro. For the rest, it's really a marketing exercise because while the spec sheets have been refreshed with the latest fashionable components, there's not really a big change in the design or features.
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