What do salespeople and marketing professionals really need to grow their business and improve their results? Today, the doctrine of "always more" is obsolete. Always more new technologies, always more tools, always more salespeople, etc. From now on, efficiency and effectiveness must prevail. Marketers and salespeople seek to optimize each of their actions in order to maximize ROI. In this, sales software is an essential solution. To improve conversions, it is necessary to personalize, automate and measure the actions deployed.
A tool to improve sales efficiency
Over the years and technological developments, sales software (or CRM for Customer Relationship Management) has become an essential tool for sales forces. It improves sales productivity thanks to the relevance of data and to focus on quality rather than quantity. In every company, sales management has become very important and often even allows you to manage the entire organization.
It is therefore strongly recommended to equip yourself with sales software whose role is to manage all operations relating to the marketing of products and services. With suitable sales software, say goodbye to haphazard estimates and optimize the efficiency of your salespeople. To sell, it is necessary to understand consumers. Converting leads into customers will be made easier with technologies powered by artificial intelligence.
Having sales software allows the company to:
- Create and maintain a database of prospects and customers;
- Use automation to gain efficiency on a large scale;
- Track interactions, whether calls or sales emails for example;
- Manage sales documents, including the creation and sharing of quotes;
- Easily analyze sales and sales team performance.
Data at the heart of sales software
Thanks to the database created, you obtain relevant information on your prospects and customers that allows you to better address them:
- Contact information;
- Preferences communication, including the channel;
- Interests;
- Interaction history;
- Order/purchase history;
- Customer satisfaction score.
As a marketing professional, you will be able to create a coherent customer journey and help your salespeople close sales using this data. That's not all, such a tool allows you to identify competitive trends. Practical for understanding how other players in the market work. Some features also allow you to predict revenue growth and improve the visibility of your pipeline.
Others are used to manage all transactions, produce reporting using analytics, and some tools even offer the possibility of creating quotes and commercial proposals directly in the software. Sales software allows you to close more transactions and, above all, to do so more quickly. With such a digital solution, the sales process is streamlined to facilitate the conversion of leads into customers.
A Marketing and Sales Alignment
Processing a lead optimally is essential to increase the company's turnover. To do this, the Sales and Marketing teams must collaborate together. It is precisely to develop and improve this collaboration that sales software is useful. It allows both teams to share the same objectives to obtain the best results. Each can have access to the activities of the other and thus better understand and optimize the customer journey, while obtaining detailed reporting on each stage.
Example of HubSpot sales software
To help their salespeople, the sales manager can create a coherent customer journey. The goal is to provide their sales force with all the useful data to prioritize the major stages of the sales process. Among the best tools available on the market is the Sales Hub, a software developed by HubSpot that brings together many marketing, sales and customer service features. All interactions are collected and secured within the tool in order to increase your lead generation and your customer conversion rate.
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