Those who have been following the livestream news for a while know that Pokimane is practically part of Twitch's walls. The platform, now owned by Amazon, has long boasted of hosting the biggest influencers and amassing the biggest crowds. While that's still the case for the second part of the sentence, it seems that content creators are running away. Pokimane is the last to leave, but not the least.
The Moroccan-Canadian streamer officially announces that “it's the end of an era” and that it “is time to say thank you for all the memories and love you gave me during my League [of Legends], Fortnite and Among Us years.” This departure signifies the end of a relationship with her 9.3 million subscribers that lasted nearly 10 years in total. In her message, Pokimane does not specify what will happen next with her activity.
Twitch also took the opportunity to thank her, who had been so highlighted by the company for several years. The company declared: “What an incredible journey you have had. We are so proud of everything you have accomplished and what awaits you in the future. You will always have a home on Twitch, Poki.” The two parties are therefore visibly leaving on good terms despite the controversies.
A sudden departure
What could motivate Pokimane to leave the platform that earned her a Guinness World Record? For some time now, Twitch has had no choice but to witness the departure of several important personalities for its growth. The cause is the rather strict rules concerning remuneration or even authorized content.
At As of this writing, we still don't know what got the better of Pokimane, and we also don't know if, and how, the young woman will continue her content creation activities. While waiting for her to communicate on this subject, Pokimane's fans can still consider that this is a long-term break, or even a career interruption.
Many streamers are now taking refuge on competing platforms, namely Kick and YouTube. Each offers advantages that the others don't have, but the phenomenon is increasingly impacting Twitch and its finances. It was recently announced that the company had to lay off 500 employees, representing nearly a third of the company's payroll. The South Korean subsidiary was particularly affected, but the overall situation shows a difficulty in "recruiting" and/or "retaining" enough streamers to ensure stable income.
0 Comments