Good news never comes alone. This morning, as viewers were finally able to watch the grand finale of season 2 of Severance, Apple TV+ took to social media to officially announce a third batch of episodes. It must be said that the series still has a lot to tell, and that it is far from having revealed all its secrets.
Since its launch in 2022, Dan Erickson's creation has established itself as a flagship production for Apple TV+. Last February, the American platform claimed 589 million minutes viewed in the United States across all episodes. It's a pretty big feat for the Emmy Award-winning series, which is on a roll in Uncle Sam's country.
With this reputation, the Ben Stiller-produced series had little chance of seeing its journey to our screens interrupted. The renewal announcement is therefore not really a surprise, but the platform's eagerness has shared The information proves that Mark's adventures are among the Californian giant's priorities.
Three years of waiting?
Apple TV+ is still keeping the release date of this new vintage a secret. When asked about this sequel, producer Ben Stiller was rather reassuring. In Travis Kelce's New Heights podcast, he explained that viewers would not have to wait three years. “No, no, that's not the plan. It won't be that”.
https://x.com/tim_cook/status/1903054357924549015
As a reminder, season 2 was hit hard by the actors' and writers' strike. The writers had to put down their pencils for several months, thus delaying the production of the new episodes. Barring any setbacks, we can expect things to speed up for Severance season 3 and for the teams to quickly return to the sets.
Apple TV+ still believes in it
In addition to confirming the importance of Severance for the platform, this renewal formalizes the continued ambitions of its parent company regarding television productions.
Since its launch in 2019, the American platform has struggled to make its mark in the ultra-competitive subscription streaming sector. While the company doesn't disclose its user numbers, it's clear that it hasn't managed to establish itself as its rivals in the consumption habits of series fans around the world. Disney+, launched around the same time, has 125 million subscribers worldwide.
While Mickey Mouse is losing ground, Apple TV+ is definitely not playing in the same league. According to an article in The Information, the platform is far from being profitable for the Cupertino company. Tim Cooke's company reportedly loses a billion dollars each year.
While its tech activities largely offset these losses, Apple's strategy for its home entertainment offering remains a mystery. The company is also the only one to rely exclusively on original, in-house produced content to establish itself as a quality destination. The critical success is there—many series have reaped accolades—it's clear that the giant's stubbornness is somewhat curious.
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