Spotify continues to transform, and video is taking up more and more space. In France, consumption of video podcasts has almost doubled in a year, and the share of creators who also publish videos has jumped by 80%. As a result, listening hours have increased by 25%.
Video is no longer just a bonus on Spotify
To boost this enthusiasm, the platform is officially launching the Spotify Partner Program (SPP) in France. Starting April 29th, the goal is to offer a more stable and clearer monetization model for creators. No more revenues solely dependent on dynamic ads. With the SPP, creators also receive compensation based on user engagement, particularly Premium subscribers.
The system has already been in place in the United States, the United Kingdom, Canada, and Australia since January. And the initial results set the tone: payments to creators have quadrupled compared to January 2024. "Hundreds of creators have earned more than $10,000," Spotify assures, with some even exceeding six figures. The most popular video podcasts have seen their audiences increase by an average of 24%.
The program particularly appeals to videocasters. Shows like Modern Wisdom or Kinda Funny Gamecast have seen their numbers explode since they started publishing their video episodes on Spotify. This hybrid format - audio + video - appeals to both creators and listeners.
To encourage this dynamic, Spotify is also relying on in-house tools. Vertical excerpts (Clips) improve visibility broadcasts, interactions are strengthened with polls or comments, and a new dashboard allows creators to more easily track their performance. Since the beginning of the year, more than 50 video creators have joined the platform in France.
On the public side, playback is smoother, videos are better integrated into the application and Premium subscribers benefit from an experience without dynamic ads. Sponsored content remains possible, but with more control left to the creators.
Spotify makes no secret of its ambition: to become a major player in video, alongside the giants TikTok and YouTube Shorts. The platform mainly wants users to discover new shows, listen to them, or watch them in full. And with more than 300,000 video podcasts available worldwide, there's plenty to do.
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