A screen can display all sorts of things, but also and especially advertising. For many manufacturers, advertising is even essential to earn a little money. A company like Roku sells its devices with a very low margin, sometimes at a loss, but it makes a profit by displaying ads—sometimes indiscriminately: recently, the group tested a video ad as soon as its TV sticks are turned on, without the possibility of to zap it.
Screens everywhere, and why not with ads in them?
Samsung hasn't gotten there yet, even if advertising is present on its connected TVs. And why not elsewhere? As part of its "Screens Everywhere" strategy, the manufacturer is increasing the number of "AI Home screens" in its household appliances. They can be found on new refrigerators, coffee machines, washing machine and other ovens from the brand.
These Android tablets, which are obviously powered by AI, allow you to control the home automation system, answer phone calls and video calls, and can also provide suggestions for meals or the best washing program. And why not just use a smartphone?
In an interview with The Verge, Jeong Seung Moon, head of R&D for Samsung's home appliances, justifies the presence of these screens by the fact that they "reduce inefficiencies in domestic tasks" and allow for "more intuitive use of device features and improved accessibility." Arguments that will hit the mark (or perhaps not) with consumers who can rest assured: the CEO promises long-term software support, with the addition of new features "for many years to come."
Since these are screens, the question of displaying ads arises quite naturally. Samsung could be tempted to take advantage of this to glean some additional revenue. Jeong Seung Moon explains that this is not in the pipeline. But what if the question ever arises one day? "Any future policy will first be guided by what best meets the needs of our customers," he said.
Source: The Verge
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