Created in 2002, it could well be that after 23 years, the social network LinkedIn will finally become a serious competitor to Instagram, Facebook, and especially X.
Indeed, since the arrival of Elon Musk at the helm of Twitter, many users have decided to leave it to go to LinkedIn, the professional social network.
2025, the year of maturity for LinkedIn?
Faced with the massive arrival of these new users, until very popular influencers, international stars, and even French personalities like the presenter Arthur, LinkedIn is evolving at an impressive speed.
After having completely revised its algorithm, and added With new features like vertical video content, even marketing professionals are tearing their hair out trying to understand this platform.
But if 2025 is the year of maturity for LinkedIn, you still need to know how to use it properly.
A mini-site "Create on LinkedIn"
Having noticed that new users of the platform had difficulty getting to grips with it, LinkedIn decided to create a "Create on LinkedIn" mini-site full of good advice.
The platform offers both tips for increasing engagement rates on the social network, but also very precise figures that allow you to go beyond simple advice.
For novices, LinkedIn has added a "Learn the Basics" section that explains in detail how the social network works. While it is regrettable that this content is currently only available in English, LinkedIn could decide to translate this content in the face of the craze surrounding its social network.
Create on LinkedIn
Creation aids accessible to all
In addition to educational content, LinkedIn teams have taken advantage of to add tools that facilitate content creation in the "Creator Tools" section.
In the section dedicated to videos, LinkedIn explains that the first 3 seconds are the most important, encouraging content creators to be very direct in their approach. There are also technical specifications for creating videos in the right format and with the best possible resolution.
When it comes to creating text posts, LinkedIn recommends staying authentic in your publications, even if it means not being perfect! The social network has long suffered from an overly professional and dusty image, so this should help clean up the platform.
LinkedIn also presents polls as an excellent opportunity to engage its audience. This is not surprising when you consider that this type of content has increased by 206% year over year according to a recent study.
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