The Nintendo Direct presenting the Switch 2 was scrutinized and analyzed by many people, whether fans, developers, or even competitors. Sony was particularly attentive, the company having notably taken matters into its own hands with a particular strategy.
Switch 2: a mixed Nintendo Direct
The release of the Nintendo Switch 2 is a highly anticipated event, especially since the last Nintendo Direct. During this live, the Japanese company unveiled its new console in detail. Between Mario Kart World, Donkey Kong Bananza, and the online GameCube games, it's safe to say it was a very exciting time for video game fans. However, this Nintendo Direct generated a lot of discussion, especially when it came to the impact on players' wallets.
After the live stream, Nintendo shared the prices of almost everything presented on its website, from the console to the games and accessories. The community agreed on one thing: it's expensive. Mario Kart World's price is a question mark, at €90. Nintendo has opted for a different strategy for this launch, and this hasn't escaped Sony's notice. Indeed, the Japanese company seems to be considering this approach, as evidenced by a survey sent to its customers.
Sony surveyed its customers regarding the Switch 2
Market research is nothing new, especially in the world of video games. In the past, Microsoft had already surveyed Xbox players about the Playstation 5's DualSense. Now, as leaker eXtas1s shared on X, Sony has done the same by sending a survey to Playstation fans to find out their opinion on the Switch 2. The survey includes questions about players' opinions on the console, the aspects that interest them most, Nintendo's special approach to pre-orders (which favors members with at least a 12-month Nintendo Switch Online subscription), as well as their purchasing motivations. This is a fairly broad range of questions that raises many questions.
\ud83d\udc40\ud83d\udd25 OJO A ESTO \ud83e\udd14
— eXtas1s \ud83c\udfae Noticias & Rumores (@eXtas1stv) April 5, 2025
Sony is eager to inquire about it to its customers. review of Switch 2.
Preferred:
· All your interests are in purchase
· Opinion on the Nintendo Direct and the impact that you have on your perception of Playstation, Nintendo and the mercado… pic.twitter.com/5LJZ0Ls5mq
Why did Sony do this? With the Switch 2, Nintendo seems to have opened the door to a new era with games that could cost a lot of money. Although this has been heavily criticized, it should also be remembered that Big N is coming off a great success with the first Switch, which has surpassed the 150 million unit sales mark. It's almost imperative to see if the Switch 2 will repeat this feat, and more importantly, how Nintendo will achieve it. By surveying its players, Sony probably wants to test the waters for the future. It's also not impossible that the company will adopt a similar pre-order system. We remember that the release of the PlayStation 5 was marked by the presence of scalpers. To avoid this phenomenon with the PlayStation 6, Sony could opt for this approach. However, this strategy could also concern another console that would be closer to the Switch 2. Sony attempted a comeback with the PlayStation Portal, which sold over two million units, but it wasn't strictly a portable console. However, the company could consider a full return to this universe by taking inspiration from the Switch 2.
The PSP is a legendary console that has delighted 80 million players. Released in 2004 like the DS, it was the only one able to compete with Nintendo. Sony wanted to continue this momentum with the PS VITA in 2011, but it was a resounding failure. Today, with the success of the Switch, the idea of a return to the portable console market is back on the table. A few months ago, Bloomberg announced that the company was working on a new portable console. Asking your customers about the Switch 2 is therefore a wise way to determine what strategy to adopt to better satisfy them. Moreover, with Phil Spencer, CEO of Xbox Game Studios, who announced that Microsoft is also working on a portable console, it seems that the battle between the three video game giants will also be played out on this terrain.
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