Only a few days after announcing a new price increase in France, and with users expressing their anger, Netflix wants to justify itself with a new offer...
In an article from The Business Insider dated April 18, journalist Lucia Moses claims to have obtained information from Ted Sarandos, the co-manager of Netflix. In the coming months, Netflix may no longer limit itself to just series, films, and documentaries, but also to video podcasts.
An increasingly popular format
Although the audio podcast format was popularized by Apple 22 years ago, it is since its appearance in video format that this format has become known to the general public.
As stated Ted Sarandos in a conference to announce Netflix's first-quarter results, video podcasts are increasingly popular, it would make sense to see them arrive on the platform.
"Blurred" boundaries between programs
Since 2016, Netflix had already diversified by offering talk shows, television programs that are very popular in the United States. While the format remains very discreet across the Atlantic, Netflix's ambition to be the television of tomorrow is quite clear. This desire was confirmed in recent months, when it was learned that Netflix would broadcast NFL games live.
However, with television losing popularity among younger users, and with the emergence of platforms like YouTube, Netflix's future could be threatened. With "the lines blurring" between talk shows and podcasts in video format, in the words of Netflix's co-CEO, the streaming giant could catch up with Google's video content platform...
Towards all-in-one platforms?
While the arrival of podcasts on Netflix may seem surprising at first, it is actually a logical shift that other competitors have already taken. Indeed, the audio streaming platform Spotify had already initiated this movement in 2015, although it only made major investments from 2019 onwards.
For Apple and Amazon, this goes even further with audio and video content, and even e-books. Faced with these competitors, Netflix could logically offer other content formats, start with podcasts.
However, according to Ted Sarandos, this should not come at the expense of quality, and he announced that he wants to prioritize "premium" content.
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