Listed companies have an obligation to be transparent to shareholders: they must publish their financial results every quarter and then present them to analysts and investors. CEOs and their CFOs are usually present, which for some executives represents a chore! Since AI is there, why not use it to make a bot speak for them?
We don't see anything
Sebastian Siemiatkowski, the boss of Klarna, and Eric Yuan, his counterpart at Zoom, sent their AI twins to present the financial results of their respective companies to investors and analysts. Who didn't see anything. You really have to have a keen eye to see that they were robots.
Zoom still specified in the video that it had been created with the Zoom AI Companion tool. On the other hand, there is no watermark at Klarna, so it's almost as if you find it odd that Sebastian Siemiatkowski blinks so little.
"I'm proud to be among the first CEOs to use an avatar during a financial results conference call," explained Yuan—or rather, his twin. Obviously, the question of security inevitably arises: "We take AI-generated content seriously and have integrated strong safeguards to prevent abuse, protect user identities, and ensure that avatars are used responsibly." Until the day the avatar says anything and causes a stock market crash!
Klarna, a deferred payment specialist, bet everything on AI before recently reversing course. As for Zoom, the future clearly lies in virtual doubles. The same Eric Yuan explained in June 2024 that he would prefer to go to the beach or do anything else rather than physically participate in yet another meeting. Why not send an AI twin instead?
If bosses are using AI to represent and speak for them, wouldn't the next step be to simply replace CEOs with AIs?
Source: TechCrunch
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