The war between Burger King and McDonald's is raging! The two fast food giants regularly exchange barbs through advertisements, such as mocking the size of their respective burgers. This time, it's the arrival of the Yellow M in a French town, a stone's throw from its competitor, which is causing a brilliant video...
Burger King and McDonald's fight over Firminy
Burger King has hijacked the “M” from a McDonald's restaurant in the town of Firminy in the Loire region to announce its arrival nearby.
— Creapills (@creapills) May 15, 2025
Competition is a dish best served cold pic.twitter.com/qIYucMwXUo
Firminy, a peaceful French town of 17,000 inhabitants located in the Loire department, is the scene of a merciless war between Burger King and McDonald's, the two fast food giants. Indeed, Burger King is coming to this small town, and to announce its arrival, the fast food chain has humorously hijacked its competitor's sign. In a brilliant commercial, a Burger King truck can be seen pulling up in front of McDonald's yellow "M". The vehicle, inscribed in white letters on a red background, reads "Mmmmmh, Burger King".
Burger King and McDonald's conquer the French market
Burger loaded downstairs and on the BBQ. pic.twitter.com/G9uhAcz9ps
— Burger King France (@BurgerKingFR) April 26, 2025
This is far from the first time McDonald's has trolled Burger King in advertising, the competition between the two brands is not new. Burger King's communication on social networks is excellent, but other fast food restaurants also stand out, as with this sequence of Temptation Island hijacked by KFC to mock its competitors. It must be said that competition is tough in France: while McDonald's France has more than 1,500 restaurants throughout the country, Burger King has become the second-largest burger chain in France with 580 restaurants. The Whooper's house is still far behind, but the gap is closing, thanks in particular to its "top-notch" communication!
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