In decline for several years, Marvel recently revised its production strategy. The studio boss took the opportunity to look in the rearview mirror and admit some of the mistakes the group made.
Marvel has revised its strategy, but...
The golden days of the MCU are long gone. For several years now, Marvel has seen more and more of its films shunned by audiences. After the consecration acquired following the success of Avengers: Endgame in 2019 and then Spider-Man: No Way Home two years later, the flops gradually followed one another, between Thor: Love and Thunder, Morbius, Ant-Man 3, The Marvels, and most recently Captain America: Brave New World. Conversely, only Deadpool & Wolverine, Doctor Strange and the Multiverse of Madness, and Black Panther: Wakanda Forever have all managed to pull through. As for the series, the failures are significant enough to be highlighted (She-Hulk, Echo, Secret Invasion). Both the press and fans have then evoked the term superhero fatigue in the face of the frenetic pace of production of films and series whose scriptwriting and artistic audacity has steadily declined over the years. This gradual decline has led Disney and Marvel to review their ambitions for the future: the sacrifice of several projects, a reduction in the budget allocated to others, a possible cancellation of the series Agatha All Along, and a revised schedule. Concretely, fewer films in theaters, and fewer series broadcast on Disney+. If the first signs of success were visible with the single release of Deadpool & Wolverine last year, and the pretty reboot of the Daredevil: Born Again series this year, the failure of Captain America 4 at the start of the year is there to remind us that fans are not fooled by the studios' lack of creativity.
Kevin Feige admits the mistakes made
Marvel boss Kevin Feige even admits that watching each new Marvel TV series and film felt more like homework than entertainment.As a confession, he explained that, although the productions are interconnected, each work is designed to be enjoyed individually, and connectivity is more of a bonus rather than a necessity.
Should we understand that the gradual implementation of the multiverse around 2020 has now become a thorn in the side of the competing stable of DC Comics? In order to satisfy the demands of parent company Disney and meet the specifications, Marvel has produced too many films and series with interconnected stories. Here again, Kevin Feige recognizes this.
Last February, we recall that the series Nova, Strange Academy and Terror, Inc were put on hiatus, and one of the Black Panther spin-off series was recently canceled. On the cinema front, Thunderbolts*, released in theaters last Wednesday, will be closely scrutinized, with the figures for its first weekend of release expected soon. Later this summer, it will be the turn of Fantastic Four: First Steps to meet expectations. The first clues as to the success or otherwise of the house of ideas' new strategy should appear on that occasion. Before the two major Avengers projects in 2026 and 2027, which will decide the future of the MCU.
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