With a new website going live every three seconds according to the Forbes magazine, and even more web pages, and uses that change regularly, the stability of the digital world is constantly being called into question.
It is for this reason that, each year, studies like that of Visual Capitalist allow us to highlight emerging trends, but also to identify the giants of the sector.
Published on May 6, this latest study focused on the month of November 2024 allows us to see the arrival of new players, but also to see websites present in this ranking for a long time long time...
Google remains the most visited website in the world
At the top of this ranking, Google is still far ahead of its competitors, with no less than 136 billion visits per month. While the search engine has been heavily criticized since the arrival of artificial intelligence, the Visual Capitalist study shows that the giant is not yet keen to give up its place.
And while Google has lost market share in the search universe according to the latest figures from Statista, it will take more to dethrone it...
Ranking of the 20 most visited sites in the world – Source: Visual Capitalist
The video format is establishing itself with YouTube in second place
While we already assumed that YouTube had a very good place in this ranking, this has been confirmed with 72.8 billion monthly visits in 2024.
Even more surprisingly, YouTube generates more traffic than social networking applications like TikTok with only 2.5 billion visits, Instagram with 6.8 billion visits, and Facebook with 12.7 billion visits.
Although a Adobe study last April showed that Generation Z mainly uses TikTok to the detriment of YouTube, but usage is still far from widespread...
6 billion visits for Reddit... thanks to Google?
While the four most visited websites in the world belong respectively to Google and Meta, after Wikipedia which appears in fifth position with 6.9 billion visits, Reddit is in a very good sixth position.
In February 2024, We learned in the press that Reddit had sealed a $60 million deal with Google to train Google Gemini, Google's artificial intelligence.
The famous discussion forum, very popular in the United States, subsequently saw its popularity explode in search results. What explains these 6 billion visits?
ChatGPT far behind in 9th position
Finally, and this is undoubtedly the most surprising thing in this study, ChatGPT only ranks ninth. While we can only welcome the 4.8 billion visitors and the site's meteoric rise in just two years, the figures for 2025 should allow us to see whether OpenAI has finally succeeded...
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