Known for providing data on the behavior of Internet users on the web for many years, SimilarWeb has just released a comprehensive 20-page study on the uses of artificial intelligence.
A useful report for businesses
In the “AI Global” study, carried out jointly with Investor Intelligence, SimilarWeb was keen to analyze in detail the behavior of users when using artificial intelligence.
And while we can assume certain uses by the general public, this study has made it possible to highlight tools for developers. Thanks to the 12 weeks of analysis, on a study that ended on May 9th, this should allow companies to understand the AI models to favor, but also to identify the uses of employees...
75% growth among developers
Faced with the emergence of development tools around artificial intelligence, such as Cursor, WindSurf or Bolt, the SimilarWeb study shows that developers are increasingly turning to them.
With a spectacular increase of 75% in the use of these tools over the duration of the study, this demonstrates that the use of AI is anchored in the daily lives of developers.
Moreover, this trend seems to be confirmed on the side of AI players, OpenAI being in the process of acquiring WindSurf for 3 billion dollars according to Bloomberg, after the failure of the acquisition of Cursor.
Tools that climb... and plummet
This study also highlights a well-known phenomenon in the digital world, "FOMO" (Fear Of Missing Out). SimilarWeb shows, for example, that tools like DeepSeek, which experienced meteoric growth a few months ago, quickly fell into oblivion thereafter.
With a peak growth of +17,701% in usage at the start of the study, this subsequently fell to -41%. Regarding Grok, Elon Musk's artificial intelligence, the observation is similar.
Although the uses are increasing, SimilarWeb shows that the tools are still very uncertain, and that stability is not yet there.
A disruption in the digital economy
If other analyses have shown a real economic decline in the digital sector, artificial intelligence could well be the cause. SimilarWeb's study found a sharp decline in certain tools such as Fiverr with -17% or UpWork with -19%, both widely used by independent workers.
On the search side, it's the same story, with a drop in traffic on search engines like Google, even causing a stock market drop for Alphabet in recent days.
Unfortunately, these upheavals do not seem to be behind us yet, and it is possible that other, more significant movements will take place between now and the next study...
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