The Cybertruck was supposed to embody the future of the electric pickup truck. However, sales are struggling to keep up with production. Tesla is now reportedly facing several months of dormant inventory.
When it was announced in 2019, the Cybertruck made a big splash with its futuristic design and stainless steel body. Nearly two million pre-orders were recorded, a sign of massive enthusiasm. But several years later, the enthusiasm seems to have waned. The vehicle, despite being unique on the market, is now piling up in Tesla parking lots, unable to find a buyer. According to figures from the specialist website Tesla-Info, the manufacturer currently has around 10,000 Cybertrucks in stock. This is more than it sold in the entire first quarter of 2025. As a reminder, Tesla is said to have produced around 6,400 units during this period, or just 21% of its Texas factory's capacity. This situation raises concerns about the manufacturer's actual ability to sell such a highly anticipated product. Some analysts are suggesting an overestimated demand from the start, amplified by communication focused on the announcement effect.
The Cybertruck is piling up in Tesla's inventory as sales have stalled
Despite a wait of several years, the Cybertruck's initial promises have not all been kept. The advertised range has been revised downwards, the price has significantly increased, and the brand's image has suffered from Elon Musk's political stances. As a result, owning a Tesla has become less attractive for some. The electric 4x4, once a symbol of modernity, is now the target of criticism, and even downgrades in some cases. This disinterest seems to be increasing in certain regions, particularly in the United States, where sales are stagnating.
Faced with a reserve of pre-orders that is now exhausted, Tesla is struggling to attract new buyers. Even with the arrival of a less expensive model, sales are not taking off again. The manufacturer was aiming for 250,000 units sold per year, but this objective seems difficult to achieve under current conditions. If no solution is found quickly, the Cybertruck could well become an industrial burden rather than a commercial success. What happens next will undoubtedly depend on the brand's ability to readjust its priorities and reposition its product.
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