To present his startup's quarterly results, a boss was represented by his avatar created using artificial intelligence. This isn't the first time he's tried this kind of practice.
Since we've been told for so long that artificial intelligence will take our jobs, why not take the initiative and propose a replacement ourselves? Some have already done it, like Sebastian Siemiatkowski, co-founder and CEO of the startup Klarna.
When you start the video available at the end of this article, you just expect to see him talk about his company's quarterly results, as indicated in the title. And yet, it's not him. Well, not really.
After saying hello, the man starts his speech with "it's me, or rather, my AI avatar." It's only from this point on that you understand why Sebastian Siemiatkowski doesn't blink often, or why the lip sync seems off at times. But if you don't pay attention to these details, the result is stunningly realistic.
Instead of doing it himself, this startup executive presents his financial results via an AI avatar
This isn't the CEO's first attempt at this. Five months ago, he already let his digital double present Klarna's economic performance. This desire to give artificial intelligence a significant role makes sense. The firm used it in particular to "rationalize its workforce by around 40%," that is, to go from 5,000 to 3,000 human employees.
In his defense, Sebastian Siemiatkowski doesn't hide his replacement during these videos. Not like those bosses who fear that AI will replace them while using it in secret. Will even CEOs eventually have to give in to the rise of artificial intelligence? A study from the end of 2024 shows that overall, AI is more efficient than business leaders. She concludes that technology is not yet ready to take on this role, but it is likely only a matter of time before it has to answer to a robot.
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