Between delivery codes and event reminders, messages from companies have multiplied in our inboxes. But alongside important messages, unsolicited ads have also proliferated. Google Messages is now taking the lead by adding an "Unsubscribe" button to its app. This feature, already seen in 2024, is currently being rolled out in several countries, including France.
An “Unsubscribe” button to counter promotional spam on Google Messages
The new “Unsubscribe” option now appears directly in messages sent by businesses. A dedicated button appears above the input field, or is accessible via the chat menu. One click is enough to open an interface that asks you why you want to unsubscribe. You then have five options: "I didn't subscribe," "Too many messages," "No longer interested," "Spam," or "Other." By choosing the "Spam" option, it is even possible to report the sender, which transfers the conversation to the "Spam and blocked" section.
In concrete terms, Google sends a "STOP" message to the sender from your number. This stops the sending of messages, without blocking important ones like one-time passwords or boarding passes, for example. Google specifies, however, that some services can redirect you to account settings to manage notification preferences more precisely.
More than just blocking
Unlike blocking completely, which cuts off all communication, unsubscribing from messages is more precise. It gives you the option to continue receiving important messages, while avoiding overly pushy promotional messages. And if you change your mind, you can resubscribe from the same point in the conversation.
The feature is active for RCS messages sent by companies in France, the United States, Brazil, Germany, India, Mexico, Spain, and the United Kingdom. With 38 million smartphones already switched to RCS, a significant portion of which are via Google Messages, this new spam management option is always a good idea.
Source: Android Authority
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