Faced with inflation and the economic difficulties of many French retailers, the offensive is now underway.
Earlier this week, a bill was tabled to combat Chinese e-commerce sites known for having democratized fast fashion, or even "ultra" fast fashion. Coincidence of the calendar, or a method rigorously studied to be more efficient, French traders wish to go even further...
Indeed, the Conseil du Commerce de France (CDCF) and the Confédération des Commerçants De France (CCF), two French trade federations recognized for their seriousness, published an open letter to the government this Wednesday, June 3.
In this four-page open letter, the federations return to the danger of Chinese online sales sites, targeting Temu, Shein, and AliExpress in particular...
Up to 95% of products that do not meet the standards of the EU
While we already know that the famous Chinese e-commerce stores have caused harm to French and European stores, it was mainly on the low prices of the products and on the quality of the latter that the criticism focused.
Nevertheless, the federations do not justify their request for the withdrawal of these stores on the grounds of competition that they consider unfair, or on the economic threat that this represents for them.
According to the CDCF and the CCF, 85% to 95% of the products sold on these online sales sites do not comply with European Union standards. And to support their argument, the text does not only rely on this observation, but goes further by recalling the legal texts.
According to the requirements of the Consumer Code, the General Directorate for Competition, Consumer Affairs and Fraud Control (DGCCRF) would be entitled to request the delisting, suspension, or even outright blocking of these websites.
80% of the economic sector mobilized
While it is still too early to know if this open letter will really have an impact on these platforms, we already know that the sector has mobilized massively to put pressure on the government.
Beyond the two retail federations that signed the text, 14 other federations have also joined in this process, as well as 230 other brands. For their part, AliExpress, Shein, and Temu have not yet reacted, but by representing 80% of the economic sector, this new economic war could perhaps turn in favor of European trade...
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