Launched at the very end of February, the iPhone 16th certainly made a splash on the European market. Figures from Counterpoint indicate that the "entry-level" iPhone (with lots of quotation marks) ranked 9th among the best-selling models on the old continent in March. It made a splash, particularly in Western Europe, where it took 7th place.
The question of price
With 2% of total sales, the iPhone 16th is certainly far behind its big brothers, the iPhone 16 Pro (6%) and the iPhone 16 Pro Max (5%). On the other hand, it is in a group composed of the Galaxy S24, Galaxy A555G, Galaxy A16 5G and iPhone 15 which all also hover around 2%.
But this performance is deceptive. Counterpoint notes that the iPhone SE 3rd generation (2022) and iPhone SE 2nd generation (2020) were in a much better position after their first month on the market: 6th and 3rd respectively in the smartphone sales rankings.
The iPhone 16th represented 8% of total iPhone sales in March, compared to 12% for the iPhone SE 3, and 19% for the iPhone SE 2. The reason for this is not far off: it's down to wallet. It's difficult to call the new model an "affordable" iPhone, which is available from €719 in France. The launch price of the iPhone SE 3 was €200 lower at €519, while the iPhone SE 2 cost only €479.
Faced with the exorbitant prices of new products, refurbished and second-hand products are on the rise among Europeans: it's good for the environment and for the budget, less so for new iPhones.
Source: Counterpoint
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