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The iPhone 16 is selling well, but not as well as its illustrious predecessors

The iPhone 16 is selling well, but not as well as its illustrious predecessors

Launched at the very end of February, the iPhone 16th certainly made a splash on the European market. Figures from Counterpoint indicate that the "entry-level" iPhone (with lots of quotation marks) ranked 9th among the best-selling models on the old continent in March. It made a splash, particularly in Western Europe, where it took 7th place.

The question of price

With 2% of total sales, the iPhone 16th is certainly far behind its big brothers, the iPhone 16 Pro (6%) and the iPhone 16 Pro Max (5%). On the other hand, it is in a group composed of the Galaxy S24, Galaxy A555G, Galaxy A16 5G and iPhone 15 which all also hover around 2%.

The iPhone 16 is selling well, but not as well as its illustrious predecessors

But this performance is deceptive. Counterpoint notes that the iPhone SE 3rd generation (2022) and iPhone SE 2nd generation (2020) were in a much better position after their first month on the market: 6th and 3rd respectively in the smartphone sales rankings.

The iPhone 16th represented 8% of total iPhone sales in March, compared to 12% for the iPhone SE 3, and 19% for the iPhone SE 2. The reason for this is not far off: it's down to wallet. It's difficult to call the new model an "affordable" iPhone, which is available from €719 in France. The launch price of the iPhone SE 3 was €200 lower at €519, while the iPhone SE 2 cost only €479.

Faced with the exorbitant prices of new products, refurbished and second-hand products are on the rise among Europeans: it's good for the environment and for the budget, less so for new iPhones.

Source: Counterpoint

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