It will only be an indication of user preferences, and not a "strict filter," the company announced. On Tinder, a new feature is likely to cause controversy. For some users, a new feature in the settings allows them to specify their preferences regarding the size of profiles they wish to see displayed. For Match Group, Tinder's owner, it would not be a question of excluding all profiles outside of those included in the search criteria. The application will instead seek to make "recommendations."
Tinder's communications team justified its choice as part of a "broader approach aimed at helping users connect more intentionally on Tinder." It also wanted to point out that "not all tests necessarily become permanent." In other words, Tinder could choose to drop the criterion and not end up rolling out the feature to all users. Those currently eligible to test the new filter would be users who have subscribed to the Tinder Gold and Premium subscription plans.
Unlike competitors like Happn, Tinder continues to emphasize the display of users' photos before offering a preview of their bio and information, concerning the type of relationship they are looking for, their hobbies, etc. But beyond the physical appearance, the app has noticed that many women are highlighting their height criteria in their bio. Tinder mocked the trend on April 1st, announcing the addition of a "height check" for men. A joke that wasn't unanimously accepted, but which, it must be said, hid a real reflection.
A new direction to turn things around
By adding the size criterion, Tinder clearly aims to meet this demand among women, by encouraging them to subscribe to a premium account. Among its paying users, the vast majority are men, and attracting more women would be an important lever for the company, which has struggled to be optimistic from an economic point of view. Recently, Match Group announced a 5% drop in its subscriptions, to 14.2 million in the first quarter of 2025 compared to 14.9 million a year ago.
By this summer, the company will change direction, with a new boss replacing Faye Iosotaluno, who spent 8 years at the company, including 2 years as CEO. Spencer Rascoff, current CEO of Match, will take the reins of Tinder, with a strategy certainly more focused on economic performance, to turn things around and satisfy shareholders.
Source: Tech Crunch
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