Today, companies are facing new challenges to activate their transformation, aim for strong growth and tackle new markets. An efficient organization and easy sharing of information between teams is necessary to improve the company's performance. Marketing, sales, operational and customer service teams must work in synergy to eliminate any existing friction in the purchasing journey.
Traditional customer relationship management (CRM) platforms, often difficult to configure and update, force companies to make trade-offs and establish an order of importance within their needs.
However, they should not have to choose. How can companies optimize their internal systems for successful growth and a quality customer experience? There is powerful and intuitive software to allow companies to focus on their expertise and place their customers at the center of all their efforts, without making compromises. This is particularly the case of HubSpot's CRM platform which improves the performance of companies for successful growth, by freeing them from daily operational challenges. HubSpot allows marketing, sales and customer service teams to coordinate so they can focus on what matters most: building quality relationships with their customers.
The CRM platform that has the answer to everything
What are the differences between HubSpot and other platforms? Hubspot is a CRM platform designed differently, whose infrastructure is based on proven tools, components and systems that work together to create the ideal user experience. This framework includes five pillars that together form the underlying structure of each software: data, reporting, automation, messaging, and content.
“In addition, with educational content, a supportive community, and the ability to integrate with hundreds of apps, HubSpot’s all-in-one platform delivers everything businesses need to accelerate growth,” Scott Brinker, VP Platform Ecosystem, HubSpot
With four powerful solutions, demos of which are available here, HubSpot works with over 100,000 businesses in over 100 countries. Marketing, sales, and customer service teams rely on HubSpot’s tools to engage with customers, demonstrate the value of their offerings, and close deals. HubSpot offers tailor-made solutions to its customers' problems. The marketing automation software “Hub Marketing” allows companies to increase their traffic, convert more visitors and run comprehensive inbound marketing campaigns on a large scale. HubSpot's second flagship tool is the sales CRM “Hub Sales”. Ultra-efficient, it allows companies to obtain more information on leads, automate repetitive tasks and close more deals faster. HubSpot also offers customer service software and content management software that provide the flexibility and power that marketers and developers need, while delivering a personalized and secure customer experience.
Converging needs
The primary goal of HubSpot, which can be tested for free by following this link, is to bring together sales and marketing on a single platform with powerful features. The entire product portfolio is natively designed on the same foundation. This is a real asset for customers, sales and customer service, but also all operational activities.
“All teams work in harmony with a common customer experience and data model, but also with application partners: any application or integration built with HubSpot will automatically work with the entire product range.”, Scott Brinker, VP Platform Ecosystem, HubSpot
By personalizing the objectives of its customers, HubSpot offers new technologies and tailor-made solutions (intelligent conversations). HubSpot’s customers have seen impressive results since implementing the platforms. For over a year, the company Agicap, a B2B SaaS platform, has trusted HubSpot to centralize its sales, marketing automation and customer support. Before that, Agicap was unable to track its sales pipeline, and the system was losing organization and reliability. Since implementing HubSpot, the company has significantly boosted its growth as it automated lead nurturing and recurring sales activities. Agicap has thus multiplied its monthly recurring revenue by eight. Another success story is that of Talentia, whose prospecting system generated 34% of new business in 2020 thanks to HubSpot tools. Talentia has set up a digital prospecting system (online targeting of sales targets, definition of a content program adapted to each target) using HubSpot technology. The strategy deployed and the use of HubSpot allowed Talentia to win two trophies at the Grand Prix du marketing B2B: the 2020 Grand Prix and the Prix de la Prospection Digitale.
HubSpot's CRM platform supports companies in their growth by allowing all teams to communicate better, close more deals and create more content. To discover HubSpot with a free demo of all the platform's features, simply click here.
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