Marketers are known for using anglicisms and terms that are out of place. This is not a myth: there are many highly technical definitions in the field of marketing, but they are not just there to confuse you. The tools are multiplying and the technologies are constantly evolving.
Salesforce has gathered 44 definitions related to CRM systems to help marketers see things more clearly. A practical glossary to keep in the office, to progress and become familiar with all the expressions related to the CRM ecosystem.
Salesforce has written a CRM glossary to download for free
In this guide, you You will discover terms that are well-known to the general public as well as much more technical ones. Thanks to this white paper, you will be able to get up to speed and master the language of marketers to perfection. Perfect for impressing your boss and for shining in the digital age. If some expressions are familiar to you, are you able to explain precisely what they are?
Take the acronym API (Application Programming Interface) for example. A common term in marketing, but not easy to describe. API refers to a set of functions that facilitate the creation, exchange, and integration of services and data between applications using a programming language. APIs are present in many operating and graphics software.
In marketing, we often talk about the “funnel.” But what is it really? In the Salesforce guide, you will learn that the funnel refers to a customer’s purchasing journey, illustrated by a funnel representing the conversion process (when a prospect becomes a customer). This acquisition funnel is a marketing audience analysis tool that breaks down all the stages of the customer journey, from awareness to the act of purchase.
44 definitions of the CRM ecosystem
"Doing marketing automation", you've already heard this expression, but do you know exactly what it means? Marketing automation is defined as the set of tools and techniques aimed at automating the execution of marketing campaign actions linked to its social networks or website. Such a strategy allows you to trigger repetitive tasks (sending SMS, emails, etc.) by following predefined scenarios, determined by the user’s behavior.
Here’s what you can expect by downloading the Salesforce guide: 44 ultra-precise definitions to know all the marketing terms. You will also discover what NPS (Net Promoter Score), OMS (Order Management System), PIM (Product Information Management), PRM (Prospect Relationship Management), SaaS (Software as a Service) or MQL (Marketing Qualified Lead)/ SQL (Sales Qualified Lead) are.
So many expressions that you need to know in 2024 to put all the chances on your side and make the best use of CRM tools. If you want to be one of those who know, you know what you have to do!
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