To face increased business competition and the challenges imposed by inflation, SMEs must exploit all the resources at their disposal. Among them, Customer Relationship Management (CRM), a powerful tool for optimizing customer relations. The advantage of this technology also lies in the amount of data it handles and its many diverse functionalities, which make it an essential ally for improving productivity and saving money. In this guide, Salesforce, the world leader in CRM solutions, reveals how to fully exploit the power of this solution. Discover a wide range of tips and strategies to reduce your expenses and boost your efficiency.
On the road to efficiency with CRM
Getting things done is one thing, doing it efficiently is another. Lack of efficiency is a factor that impacts every part of the company. It results in missed business opportunities, lackluster productivity and a poor customer experience (CX). This is a major obstacle, especially at a time when the CX offered matters more than the quality of the products for 88% of customers. Employee motivation can also be impacted, because performing redundant tasks without added value is not pleasant for anyone.
As you will have understood, efficiency must be the watchword of any company. To boost it within your SME, four best practices can be adopted, which Salesforce revisits in this guide. Among these, organizing your day using the CRM to-do list. This way, you will have a complete view of your missions, contacts and notes, all in one place.
Profitability objective: focus on the most effective strategies
In a tense economic context, profitability is a major issue for SMEs, whose cash flow is more fragile than other organizations. Added to this is another challenge: dealing with the shortage of qualified labor. However, to stimulate recruitment, you need to be able to offer attractive employee benefits. This is particularly difficult when budgets are tight, as is the case today. CRM can be a great help in overcoming all these obstacles, provided that it is used strategically.
In order to increase the profitability of your company, invest in customer loyalty rather than in their acquisition. This requires identifying their expectations and the means to meet them. To do this, you can rely on your CRM, from which you can discover the composition of your customer base and their needs. These insights will not only help you analyze your customer journey, but also help you develop a better experience and a more engaging loyalty program. In this white paper, Salesforce reveals three more ways to strengthen your cash flow and increase your ROI with CRM.
The latter therefore appears to be a formidable tool for overcoming the major challenges faced by SMEs, namely productivity, profitability and customer satisfaction. There’s no doubt that the range of tips shared in this guide will help you overcome each of them. You’ll also discover a six-step roadmap to select the perfect CRM for your organization. So, ready to grow your business with the magic of this valuable tool?
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