For nearly 15 years, Samsung has never been far from the top spot among smartphone sellers, when the Korean company doesn't occupy it itself. But the Seoul-based company isn't just the giant behind the Galaxy S25 UItra. The company also dominates the television and component market with its screens and DRAM.
But as everyone knows, in business, the tide can turn very quickly. There are countless stories in the history of technology of these great leaders of a sector annihilated in a few years. Examples include IBM, Nokia, BlackBerry, and more recently Tesla, which seems to be heading down this path because of its troll boss.
The boss alerts his 2,000 subsidiary managers
In a video message addressed to the approximately 2,000 subsidiary managers, the president of Samsung Electronics (the branch in charge of consumer products) Lee Jae-yong asked for a do-or-die mentality in English, which can be translated as a "do or die" mentality. or even "a matter of life or death."
Here is the full sentence put into context:
A business card to motivate the troops in the face of slumping sales
To justify this rather alarmist term, the boss explains that the company is facing intense challenges posed by the new era of artificial intelligence, cites the Korean newspaper Yonhap News. And this despite the success of its Galaxy S25 Ultra.
The statement took place during a corporate seminar dedicated to executives. Each of them received a business card where These words are engraved: "Samsung's people are strong in a crisis, gifted at turnarounds, and fierce in competition."
The Korean firm's latest results published in its activity report are undoubtedly not unrelated to this pressure from the leader. Indeed, the most strategic sectors are all declining. Samsung has gone from 30.1% market share in 2023 for televisions to 28.3% in 2024. The same dynamic applies to smartphones, which have gone from 19.7% to 18.3% worldwide. As for DRAM, it also recorded a significant decline, falling from 42.2% to 41.5% during the same period.
Let's not worry too much about Samsung in the short term, which undoubtedly continues to dominate the aforementioned markets. Lee Jae-yong's anxiety certainly relates, in a more strategic vision, to the medium and long term. If Samsung wants to maintain its position, it will have to earn it.
Source: yonhap News
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