The price of electric charging varies depending on the network and payment method, making it difficult to assess costs. Electra offers a subscription plan that guarantees a fixed rate per kWh. This initiative could be of interest to drivers who frequently charge outside their homes.
While the electric car helps reduce fuel costs, the price of public charging remains difficult to anticipate. Depending on the charging station used and the payment method, rates can vary, especially on highways. Some drivers prefer to charge at home, while others must rely on public networks where prices are often unpredictable. This variability complicates day-to-day cost management.
To address this problem, Electra offers the Electra+ subscription, which allows you to benefit from a fixed rate in exchange for a monthly payment. Two plans are offered: €4.99/month for a price of €0.39/kWh and €19.99/month for a reduced rate of €0.29/kWh. The company claims that these offers become profitable after one or two full charges, depending on the vehicle model and the use of its network terminals.
Electra is looking to Stabilize the price of charging with a subscription
The usual rates at Electra charging stations are around 0.49 euros/kWh, or even 0.59 euros/kWh at some stations. With a subscription, the reduction can represent a significant saving for those who charge regularly on this network. For example, a Peugeot e-208, which consumes around 18 kWh/100 km, would cost 7 euros per 100 km with the 4.99 euro subscription, compared to 5.2 euros with the 19.99 euro plan. A Tesla Model 3 Propulsion, with an average consumption of 15 kWh/100 km, would cost €5.8 per 100 km with the first option and €4.3 with the second. For comparison, a gasoline car like a Renault Clio or a Peugeot 308 costs around €12 for the same distance, and a diesel model costs around €10.
Beyond the economic aspect, this offer also aims to build user loyalty. Electra, which currently has 1,700 charging points in France, is seeking to stabilize its customer base in the face of increasingly strong competition. Other companies are adopting similar strategies: Tesla offers a subscription at 9.99 euros/month, providing access to a rate of around 0.30 euros/kWh. The choice of a subscription will therefore depend on charging habits, the frequency of use of public terminals, and the availability of nearby stations. For drivers with access to home charging, the interest in this offer will be more limited.
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