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Apple to launch smarter, more personalized Siri this fall

Apple to launch smarter, more personalized Siri this fall

Siri should have gained a new brain in the spring: Apple had indeed intended to inject important features related to Apple Intelligence with iOS 18.4. But as we now know, things did not go as planned. The manufacturer announced the postponement of these functions, giving itself a lot of leeway. They are now planned for next year, which many have interpreted as "2026".

Apple has not canceled this new Siri, reassures the New York Times. The manufacturer was likely stung and is reportedly seeking to make amends by completing the development of these features as quickly as possible. That's why it reportedly intends to update the assistant this fall with new capabilities, such as the ability to edit a photo and send it to a friend. This would be nothing less than the "Apple Intelligence" component of Siri, which was unveiled last June.

As a reminder, Siri must be able to use the user's personal data and that of applications to respond to very specific questions like "Show me the files Sam sent me last week." Siri is also supposed to be able to "read" what's happening on the iPhone screen, which will allow you to add an address to a contact card when it's sent in a text message.

Finally, Siri will gain the ability to use app functions without having to open them first. For example, editing a photo to send it to a loved one.

We'll still have to wait and see before believing it, because for the moment Apple hasn't shown anyone anything. The WWDC video and the communication surrounding these functions have shown examples of this new Siri, but no one has been able to test them "in real life" - except internally. In fact, it's still vaporware. An indiscretion from Bloomberg revealed that the Siri beta with Apple Intelligence responded correctly "about two out of three times" - Some will say that it's much more than the current Siri.

The NYT also confirms the internal fight to oversee the development of Siri's new capabilities. Apple's AI teams and those developing the software have been fighting over who will be responsible for key aspects of the project. In the end, everyone got little bits and pieces, which doesn't help matters. finalize the project.

More surprisingly, the newspaper's sources also reveal that Apple executives think the delay isn't so serious: none of the rivals in this field, like Google and Meta, have truly "mastered" AI. Consequently, the Apple company would have time to do things properly. This perhaps reveals a certain blindness. from the company's management in light of the dazzling progress made by AI companies in recent months.

Source: NYT

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