Who on earth came up with the idea of inserting advertising into search results using AI? You guessed it, we're talking about Google.
We'd already heard about it, but Google officially announced the introduction of an AI mode to its search engine at its latest I/O conference. This one is already available in the United States, and shouldn't be too long before it arrives in France. The firm didn't brag about it during the announcement event, but this new tool will be an opportunity to add advertising to AI search results.
It's no surprise that Google is taking this step, as AI conversational agents had previously been spared advertising. Fortunately, it's not the Gemini assistant that's affected here, but rather the AI function of Google Search. For the company, it's a compromise between moving to AI to avoid losing too much market share and maintaining its preferred business model so that its revenues aren't too affected.
It's not an ad, it's a feature
“As people use AI insights, we see that they're more satisfied with their results and search more often. We're even seeing the volume of commercial queries increase as well. This can create more opportunities for advertisers as people turn to search to discover new brands and products,” Google explains in a blog post.
The web giant goes so far as to present the introduction of advertising in its AI search as an interesting feature for users. “People find ads in AI previews useful because they can quickly connect with relevant businesses, products, and services to take the next step at the exact moment they need it.” It's understandable that Google needs to make some kind of profit for providing a free service. But by trying to pass it off as a benefit, it might seem like the company is taking us for fools.
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