The Cybertruck continues to disappoint, despite Tesla's efforts to revive interest. A new financial offer has been added to a series of initiatives already in place. The manufacturer now seems ready to do anything to clear its inventory.
Tesla is experiencing setbacks. Its sales are falling sharply in Europe. In the United States, demand is weakening, and the Chinese market is stalling. Competition is intensifying, margins are eroding, and old growth drivers are no longer functioning as they used to. To cope, the manufacturer is increasing its special operations. Targeted discounts, unusual financing offers, free trials... the brand seems to be testing every possible avenue to revive interest in its electric vehicles.
Tesla, faced with the poor sales performance of its Cybertruck, is stepping up its efforts. After free 48-hour tests, free FSD option transfers, and trade-ins for used vehicles, the company is now launching a 0% interest loan. This new offer, reserved for models ordered with the $8,000 Full Self-Driving option (approximately €7,400), amounts to a disguised discount of nearly $10,000 (approximately €9,250).
Tesla is trying to sell the Cybertruck with an interest-free loan
The Cybertruck Dual Motor equipped with the FSD package is priced at $88,000, or approximately €81,500. By eliminating interest on the financing, Tesla is sacrificing approximately $10,000 per vehicle. This implicit discount reflects an urgent need to clear the stock, estimated at more than 3,700 units in the United States, with a value exceeding $300 million. Despite initial expectations of more than a million reservations, this vehicle sold only 40,000 units in 2024, far from the 250,000 units expected annually. And the rate is set to drop further in 2025. In 2025, the situation worsens. The production rate has been reduced, deliveries are down, and the resale discount is as high as 39%. For some high-end models sold new for around €92,000 in 2023, Tesla is currently only offering trade-ins for between €55,700 and €60,200. Even vehicles with less than 10,000 km are affected. The rear-wheel drive version, although more affordable, is also struggling to convince. Between free trials, targeted offers and disguised discounts, the brand is now relying on emergency strategies to try to save its electric pickup truck, which has become a commercial heavyweight.
0% APR with FSD purchase
All trims; must take delivery by 6/30
60 months, US only
— Cybertruck (@cybertruck) June 6, 2025
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